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Replica Italia
Your instant gateway to consumer insights on the Italian population, built for marketing teams.
Digital Twin of Italy
A synthetic replica of the Italian population built on open data, statistical modeling, and simulations. Understand consumer behaviors without accessing personal information.
Granular, dynamic consumer data
Replica Italia is made up of 60 million synthetic users whose data is updated weekly. Each profile evolves over time to follow real-world trends in consumption, mobility and behavior, making the database a living mirror of the Italian population.
Over 100 attributes per user
Each synthetic user in Replica Italia is described by over 100 attributes across demographics, lifestyle, media habits, mobility, purchase behavior, geolocation and more. This depth enables powerful analysis, smarter segmentation and more effective targeting across your marketing workflows.
One database, three ways to access it
- Enrich your data
- Ask Replica
- Geo-Intelligence


Contact
Whether you are looking for more information or want to see the platform in action, we would be happy to answer your questions or schedule a personalized demo.