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Replica Italia
A unique data asset on Italian consumer behavior: a panel of 6 million consumers built on 2+ billion electronic payment card transactions, updated every month.
One asset, multiple data sources
Replica Italia is generated by Clearbox's proprietary analytical model, which draws on multi-source transactional data, geographic data, open data and official statistics. The result is a representative panel of Italian consumers, refreshed every month, on which we build our full offering.
What is Replica Italia?
Replica Italia turns real purchasing behavior into three layers of intelligence for brands, agencies and data teams.
Understand who your customers are: spending profiles, loyalty and cross-shopping based on actual transactions, not declared behavior.
Measure share of wallet, customer overlap and competitive pressure at brand and category level, month after month.
Evaluate territories down to postcode level: catchment areas, spending potential and local competition for network and media planning.
Ready to take a look?
Explore Replica Italia and choose how to work with it: tailored research with recurring updates run by our team, enrichment of your own data, or direct access to the panel.
