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Replica Italia

Your instant gateway to consumer insights on the Italian population, built for marketing teams.

Digital Twin of Italy

A synthetic replica of the Italian population built on open data, statistical modeling, and simulations. Understand consumer behaviors without accessing personal information.

Granular, dynamic consumer data

Replica Italia is made up of 60 million synthetic users whose data is updated weekly. Each profile evolves over time to follow real-world trends in consumption, mobility and behavior, making the database a living mirror of the Italian population.

Over 100 attributes per user

Each synthetic user in Replica Italia is described by over 100 attributes across demographics, lifestyle, media habits, mobility, purchase behavior, geolocation and more. This depth enables powerful analysis, smarter segmentation and more effective targeting across your marketing workflows.

One database, three ways to access it

Replica Italia is available as a ready-to-use SaaS platform, instantly accessible, no setup needed. For enterprise needs, it can be deployed on-premise or in your private cloud, enabling you to fine-tune the model with proprietary data, safely and securely. Choose the setup that fits your organization and start simulating, segmenting, and strategizing with synthetic populations today.
  • Enrich your data
  • Ask Replica
  • Geo-Intelligence
Upload a CSV with your CRM, panel or audience. Enrich it with over 100 probabilistic attributes including lifestyle, mobility, spending patterns, and digital behavior. Build smarter clusters, improve personalization, and unlock new insights.
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Contact

Whether you are looking for more information or want to see the platform in action, we would be happy to answer your questions or schedule a personalized demo.